This program prepares students for entry-level marketing support positions across a variety of integrated marketing and communication activities. Students gain a broad range of marketing knowledge and processes, administration skills, and practical tools, along with proficiency in Microsoft Office applications and graphics software. Graduates are ready for entry-level marketing support and administrative roles in marketing communications, advertising, direct marketing, public relations, and market research.
12 core subjects and skill areas covered across the program.
Roles graduates are prepared to pursue.
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